Whether you realize it or not, a brand’s logo speaks to its viewer on many levels.
There’s the initial recognizability factor—if a logo is too complex or unrelated to its brand, it risks being glanced over without communicating its brand’s message. For that reason, modern logos tend to err on the side of boldness and simplicity.
But a closer look at many logos reveals more subtle marketing tactics.
You may have noticed the subliminal features of some of these designs in the past. But have you looked hard enough to see them all?