10 things Coke, Pepsi and soda industry won’t say – MarketWatch

People aren’t losing their thirst, but they are going back to basics. Water is one of the fastest-growing segments of the beverage industry, studies suggest, while sales for traditional fizzy drinks are on the decline. From 2009 to 2011, sales of regular soft drinks declined by 1.9% to $27 billion, according to a 2012 report from market research group Mintel. “It would seem that the category has seen its peak and is now retreating,” the study reported. (Consumers are choosing more low- and no-calorie beverages, says a spokesman for the American Beverage Association.)

via 10 things Coke, Pepsi and soda industry won’t say – MarketWatch.

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