Clifford Nass On ‘Seductive’ Tech And Why You Treat Your Phone Like A Friend

Why are people polite to computers? And why are they moved by flattery from a machine they know is spouting words at random?

According to Stanford University professor Clifford Nass, who studies how humans interact with machines, we tend to treat computers much like we treat living, breathing people. Our interactions with our friends and our iPhones aren’t so different, after all.

People are more accepting now than they used to be of having technologies that are more richly and clearly social. They want personality, they want something that will joke or be more present.

via Clifford Nass On ‘Seductive’ Tech And Why You Treat Your Phone Like A Friend.

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