Tech Thursday ->Protecting Your Privacy on the New Facebook

After a discussion of exes or friends exposing secrets about you around the Valentine’s day holiday — I couldn’t resist sharing this article. In a time when Facebook knows more about you than you do — I thought it was important to ask — how do YOU stay private on Facebook? Or do you think that if you’re online — what you share should be fair game?

Love to hear your thoughts — What is your strategy for protecting your privacy on Facebook?

Facebook is a personal vault that can contain photos of your firstborn, plans to bring down your government and, occasionally, a record of your indiscretions.

At a certain age you just no longer care — no one is looking for you any more, and FB is a great way to keep in contact with real and virtual friends.

It can be scoured by police officers, partners and would-be employers. It can be mined by marketers to show tailored advertisements.

And now, with Facebook’s newfangled search tool, it can allow strangers, along with “friends” on Facebook, to discover who you are, what you like and where you go.

Facebook insists it is up to you to decide how much you want others to see. And that is true, to some extent. But you cannot entirely opt out of Facebook searches. Facebook, however, does let you fine-tune who can see your “likes” and pictures, and, to a lesser extent, how much of yourself to expose to marketers.

The latest of its frequent changes to the site’s privacy settings was made in December. Facebook is nudging each of its billion subscribers to review them.

The nudge could not have been more timely, said Sarah Downey, a lawyer with the Boston company Abine, which markets tools to help users control their visibility online. “It is more important than ever to lock down your Facebook privacy settings now that everything you post will be even easier to find,” she said.

That is to say, your settings will determine, to a large extent, who can find you when they search for women who buy dresses for toddlers or, more unsettling, women who jog a particular secluded trail.

via Protecting Your Privacy on the New Facebook – NYTimes.com.

Love to hear your thoughts — What is your strategy for protecting your privacy on Facebook?

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